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About Stephan Trone

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So far Stephan Trone has created 16 blog entries.

Best (and worst) real estate subject lines of 2017

I am willing to wager your inbox overflows with new emails every day. I know mine does. Every morning I wake up to dozens of new messages waiting to be read. Some will be Facebook notifications, others will be airline advertisements, and a few will be actual messages from real people. My first response is always the same; scan the subject line and determine if the email is valuable to me. If not, I swipe right and delete. If it is, I might read it immediately, or come back later when [...]

By | November 23rd, 2017|Uncategorized|0 Comments

The Unspoken Risks of Automation

Would you rather sit down for a coffee with Iron Man or Terminator? Boiled down, this is essentially the current digital marketing dilemma. Allow me to explain. If you google “digital marketing systems,” tech buzzwords will scatter across your screen, such as: analytics, data-driven, integration, and segmentation. But most common today is the proudly displayed automation. Yes, we all dream of a future in which our meters long list of monotonous tasks is swept into an automated system. This machine will do it all; door knocking, cold calling, blog writing, client [...]

By | November 7th, 2017|Branding, Identity, Uncategorized|0 Comments

Case Study: Jarrod Perry’s Impressive Rise

Meet Jarrod. He began his real estate career at 23, in Bulimba Queensland, and started building a profile from nearly nothing. Even though Jarrod considered himself social media savvy, it didn’t take long to realise he didn’t have the time necessary to focus on his clients and his marketing. So, he enlisted our help. Jarrod’s now 25 years old. In only 24 months, Jarrod’s database has grown to over 25,000 contacts. He has over 1,500 Facebook followers, 11,000 LinkedIn connections, and nearly 3,000 Instagram followers. […]

By | October 12th, 2017|article, Case Study, Identity|0 Comments

Create Emails that Produce Leads

Email marketing isn’t going anywhere. Why? For starters, 73% of millennials prefer to receive ads through email according to Adestra. Additionally, email marketing is getting smarter. Gone are the days when email was just a blind advertising blitz. Today, you can create targeted campaigns with powerful AI automation that identifies leads, and delivers them to agents in real-time. This means you can spend less time juggling your marketing efforts by using proven systems that produce demonstrable results. However, only emails specifically designed to generate leads will elevate your efforts, and set [...]

By | July 28th, 2017|article|0 Comments

Elevate your Social Media Marketing

Facebook recently announced they have over 2 billion users, and over half of them are daily users. Not only that, they compete head to head with Google in terms of digital advertising space. So, it makes sense that businesses everywhere are desperate to use Social Media marketing to improve their brand awareness, develop a loyal audience, and generate leads. Real estate is no different. However, most agents simply don’t have the time, knowledge or the resources to personally manage an effective social media strategy. This is completely understandable. The brutally competitive [...]

By | July 11th, 2017|article|0 Comments

Best day and time to send real estate emails

Clients often ask, “When is the best time to send an email campaign?” In the past, my response was a bit slippery. “It really depends,” I would begin, then offer a few reasons why the perfect answer didn’t exist. “Every subscriber is unique… It depends on the email’s purpose… It helps to be different… It depends on the device…” While everything I said was true, it probably wasn’t very helpful. So, I’ve inspected our own data and found valuable trends that offer insights into one of our most common questions. If you [...]

By | May 15th, 2017|article|4 Comments

Ignore Social Media at your own peril

The days of ignoring social media have ended. Over 90% of young adults use social media. Facebook alone claims 72% of adult internet users, 70% of which log on daily. Instagram has over 500 million monthly active users, and Facebook has over 1 billion daily users. That’s right. Billion. With a B. With numbers like these, it’s obvious why businesses everywhere scramble to jump on the social media wagon: ignoring these cultural shifts will leave you blinded by the dust of your competition. This leads many businesses to embark on a [...]

By | March 16th, 2017|article|0 Comments

5 emails to help you hold on to clients

You know it’s crucial to stay in contact with your clients. Yet, you may sit down to prepare a message, and struggle to know what to say, or what content to include. Questions probably run through your head, such as how often should I contact them? What should I talk about? Have I included enough content, or is it all too much? A common question we hear is, “should I send the same message to everyone or should I tailor each message for each recipient?” Our answer is yes. Both can be [...]

By | February 2nd, 2017|article|8 Comments

Attracting an Audience

You don’t have time to knock every door in town or call every number in the phone book. (Remember those?)  Yet, in order to find success, you need to connect with more people than ever before.  An effective digital marketing strategy is the solution.  It will expand your potential client pool by providing new digital spaces to meet people and showcase your talents. Even if you had the time to knock doors, it’s unlikely your efforts would be very effective these days. Consumers tend to prefer to research brands before committing [...]

By | January 13th, 2017|Uncategorized|0 Comments

5 ways to maximise the impact of your emails

  It’s the second week of January and most New Year’s resolutions have already been abandoned, and, let’s face it, we’re not too upset by it.  Why is that?  Well, we’re comfortable, routines are hard to break, and we never wanted to give up carbs anyway.  However, there are some goals that we should cling to, especially in business.  Specifically, as technology continues to transform the market, we need to adjust our strategies and improve our tactics.  So, to help you improve your marketing efforts, we have selected five ways you [...]

By | January 10th, 2017|article, Uncategorized|2 Comments
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