Recently we’ve had some feedback from clients using a third party email delivery service such as an automated system, who were experiencing high levels of unsubscribes.

We get it, finding properties to list on the market is not always easy – really, it can be a lot of work. As a Real Estate Agent, your business relies on continually getting new properties to sell. Did you know that you could be sitting on a gold mine of property listings? Your contact database, regardless of size, is certain to contain not just buyers but sellers as well. Do you know the potential worth of your current database? In the next 12 months, an average of 3.5% of property owners in Australia will enter the market to sell their property.

Sharing mutually beneficial information with clients is vital. Sending the annual anniversary congratulations card to your clients is frankly just not sufficient to cement a long lasting personal relationship. In a sea of automated emails and property alerts, the savvy clients of today are bombarded with automation from agents without providing extra value adds. An agent will gain opportunities to list properties unopposed after providing a tailored, relevant and informative email newsletter to their clients, ensuring they are offering benefits and exceptional service with every customized campaign sent.