About us Almost 20 years ago, our founders were chatting with Kevin Turner, future Queensland real estate legend, who remarked on how amazing it would be if you could easily include property images in emails. This idea was taken and transformed into reality in 2002, when the business launched and iRealty was born.
Over the last
two decades

iRealty has grown and evolved into a market leading software, providing top quality digital marketing for Australian Real Estate professionals.

Our software, iRealty Create, enables you to create stunning, custom branded campaigns in minutes. Decide from a tailored, content rich enewsletter or an automated property alert and send it to your database. iRealty tracks every interaction building behavioural profiles on your contacts so we can deliver you the most qualified leads. Servicing large offices to individual agents, our patented lead generation platform solves problems for every real estate professional.

But, we are more
than a software company.

Our team is made up of elite marketing professionals, graphic designers and client account managers that are always happy to provide best practice advice. We are a motivated and dynamic team based in Queensland, who have built a business on prioritising success for our clients.

Put simply we know who in your database is looking to buy, sell or in need of a property manager before anyone else, all while ensuring your marketing looks better than your competitors.

iRealty is a private company and is a part of Pipeline Investments, a group focused on owning and building real estate software solutions.